ARROUND is a decentralized augmented reality (AR) platform. ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world. ARROUND offers a disruptive and fully functional AR social platform available for iOS and Android, which will also be ported to consumer smartglasses. ARROUND offers a new and engaging way for advertisers, brands and organizations to reach their audience in a way that both delights them and informs them. AR developers have little opportunity to reach the consumer market The use of blockchain ensures IP rights and the AR Store provides a staging area to test new products and services, which ultimate contributes to the development of the social network.
Key ICO project indicators
The idea of a communication platform powered by augmented reality technology was born after the founders realized that AR was finally on the cusp of mainstream adoption. Founders take the idea to the business community to discuss its viability and review the key concepts and technologies involved and get overwhelmingly positive feedback. The idea begins to take shape, and after presentations to potential partners and early-adopters the idea is proposed to build the project around blockchain
The project is given its first technical treatment and a product specification document is completed and the business plan is created. The first potential partner is engaged, the 36.6 pharmacy chain in Russia. The team is assembled, the ICO process is planned, the token model and White Paper are created. The team begins to isolate the key features of the product in order to develop and launch the MVP.
ICO is launched in order to provide long-term funding for the project. ARROUND global roadshow begins. A number of additional partners join the platform. Release of MVP and the launch of advertising campaigns for 36.6 pharmacy chain and Atrium shopping mall and additional partners. Release of the alpha version of the ARROUND App, the process of filling the platform with content and attracting users gets underway in earnest.
Focus is on attracting advertising agencies to the platform. Launch of advertising campaigns for large pharmacy chains in Europe. Creation of proprietary constructor for interactive advertising in augmented reality. Porting of ARROUND to ODG Augmented Reality Glasses and Microsoft Hololens.
The first auction to sell advertising space inside the platform on the secondary market. The process of creating proprietary SDK to attract third-party developers to the platform begins. The launch of a pilot project in the USA. Expansion into new markets: China, North America, Japan, Korea, Britain, Germany, France, and the United Arab Emirates.
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